Project ZOM

Project ZOM
NFTWeb3Marketing

Overview

Project ZOM is an NFT project centered around the launch of the Zombies of the Metaverse collection, a 10,000-item digital art collection. The project focused on driving community engagement and user acquisition through innovative marketing strategies, influencer partnerships, and viral social campaigns. The goal was to create a sustainable, engaged community around the NFT space while adapting to the rapidly evolving Web3 landscape.

My Role

As the Founding Product Marketing Manager, I co-authored the product roadmap and led the marketing strategy to launch and promote the collection. My responsibilities included overseeing influencer marketing campaigns, building partnerships, and developing viral social campaigns to grow the community on platforms like Twitter, Discord, and Reddit.

Problem/Opportunity

The NFT space was experiencing rapid growth, but many projects struggled to build sustainable communities and maintain engagement post-launch. Project ZOM aimed to stand out by not only delivering high-quality digital art but also focusing on long-term community engagement and adapting to the evolving trends in Web3.

Solution

  • Influencer Marketing: Partnered with key influencers in the Web3 and NFT space to promote the collection and build credibility.
  • Community Engagement: Leveraged platforms like Twitter, Discord, and Reddit to create a highly engaged community through contests, AMAs, and other interactive events.
  • Partnerships: Established strategic partnerships to expand the project’s reach and add value to the community by collaborating with other Web3 projects and artists.
  • Viral Social Campaigns: Developed viral marketing campaigns that created buzz around the Zombies of the Metaverse collection, driving significant user acquisition and increasing visibility.

Challenges

The rapidly evolving NFT and Web3 spaces required us to continuously adapt our strategies to remain competitive. Building and maintaining community engagement post-launch was a challenge that required ongoing efforts in communication, events, and influencer involvement.

Results/Impact

  • 10k+ NFTs Sold as part of the Zombies of the Metaverse collection.
  • Significant Community Growth on Twitter, Discord, and Reddit, driven by viral marketing campaigns and influencer partnerships.
  • Established Brand Loyalty: Through community-building initiatives such as contests, AMAs, and Web3-focused events.

Tech Stack

  • Technologies Used: Blockchain for NFT creation and trading, Discord for community engagement, and Twitter for social media marketing.
  • Marketing Tools: Twitter Ads, influencer marketing tools, and Google Analytics for campaign tracking.

Key Learnings

Working on Project ZOM reinforced the importance of community engagement in the NFT space. Building a long-term, loyal community was critical to the project’s success, and adapting quickly to Web3 trends allowed us to maintain relevance in a fast-moving industry.

Call to Action

Are you interested in building engaged communities in the Web3 space? Let’s connect to explore how we can collaborate on NFT and blockchain projects.

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